**Website Analytics**

We use website analytics tools, including Wix Analytics and Google Analytics, to help us understand how visitors interact with our Website. These tools collect information about your use of the Website, such as your IP address, browser type, operating system, device type, referring website addresses, pages you visit, and the dates and times of your visits.

**Wix Analytics**

Our Website utilizes Wix Analytics, a web analytics service provided by Wix.com Ltd. ("Wix"). Wix Analytics helps us analyze the traffic and usage patterns on our Website.  The information generated by Wix Analytics is transmitted to and stored by Wix on their servers.  This data may include:

*   Information about your browser and device
*   Your IP address (which may be partially anonymized)
*   Pages you visit on our Website
*   The website you visited before coming to our Website
*   Date and time of your visits
*   General geographic location (e.g., city, region)

We use Wix Analytics to:

*   Analyze and improve the performance and functionality of our Website.
*   Understand user behavior and trends on our Website.
*   Gather statistical information about our Website visitors.

For more information about Wix Analytics and their privacy practices, please refer to [Wix's Privacy Policy](https://www.wix.com/about/privacy).

**Google Analytics**

We also use Google Analytics, a web analytics service provided by Google Ireland Limited ("Google").  Google Analytics uses cookies to collect information about your use of our Website and transmits this data to Google servers. The information collected by Google Analytics typically includes:

*   Your IP address (Google Analytics anonymizes IP addresses in accordance with their policies)
*   Browser type and version
*   Operating system
*   Device type (desktop, mobile, tablet)
*   Website pages visited
*   Time spent on pages
*   Navigation paths through the Website
*   Referring sources (how you arrived at our Website)
*   Geographic location (derived from IP address, often at a city level)

We use Google Analytics to:

*   Evaluate and analyze the usage of our Website.
*   Compile reports on website activity.
*   Improve our Website and its content based on user behavior.
*   Understand the effectiveness of our online presence.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available [here](https://tools.google.com/dlpage/gaoptout?hl=en-GB).

For more information on Google Analytics privacy practices, please see [Google's Privacy Policy](https://policies.google.com/privacy?hl=en-GB) and [Google Analytics security and privacy principles](https://support.google.com/analytics/answer/6004245).

**Cookies**

Both Wix Analytics and Google Analytics use cookies, which are small text files placed on your computer, to collect standard internet log information and visitor behavior information in an anonymous form.  Specifically, these analytics services use cookies to:

*   Distinguish unique users.
*   Throttle the request rate.
*   Remember information about your current visit.
*   Determine the start of a new visit and end of a session.
*   Remember the source or campaign that explains how you reached our Website.

By using our Website, you consent to the use of these cookies for analytics purposes.  You can control cookies through your browser settings.  You can typically modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of the Website.

**Data Retention**

We retain analytics data for as long as necessary for the purposes described in this Privacy Policy.  For Google Analytics, we use Google's standard data retention settings [**You should check your Google Analytics settings and specify your data retention period here, e.g., "which is set to [Data Retention Period you configured in GA4, e.g., 26 months]**].  For Wix Analytics, data retention is managed according to [**You should check Wix's documentation for their data retention policies for Wix Analytics and link to it here if available, or state "Wix's standard data retention policies"**].

**Your Rights**

You have rights regarding your personal data, including the right to access, rectify, erase, restrict processing, object to processing, and data portability.  While the data collected by Wix Analytics and Google Analytics is often anonymized or pseudonymized, if you have privacy-related questions or wish to exercise your rights, please contact us using the contact information provided in the "Contact Information for Privacy Inquiries" section of this Privacy Policy.  You can also opt-out of Google Analytics tracking as described above by using the Google Analytics Opt-out Browser Add-on.

**Data Security**

We rely on the security measures implemented by Wix and Google to protect the data collected by Wix Analytics and Google Analytics.  We also take reasonable measures to secure our Wix Studio website and protect the data we process.